The Ultra 8.0.0 Drip Campaign was a comprehensive web and email marketing initiative designed to promote the release of Ultra 8.0.0 software. Each chess piece in the campaign represented a new feature of the software, with corresponding landing pages providing detailed information to encourage user adoption.

Key aspects of the campaign included:

Engaging Visuals: Designed and implemented visual elements for drip-campaign emails and landing pages. Each email featured a chess piece symbolizing a specific new feature, drawing users’ interest and curiosity.
Detailed Landing Pages: For each chess piece, a dedicated landing page was created to delve into the details of the feature, offering thorough explanations and benefits to persuade users of the software’s value.
User Engagement: The campaign significantly boosted user engagement, increasing the open email rate from 12% to 37%.

The strategic use of chess pieces not only added a creative flair but also made complex features easily understandable, enhancing the overall effectiveness of the campaign.

• Technologies Used:
• Adobe Photoshop
• Adobe Illustrator
• Constant Contact
• UserTesting
• Adobe Creative Cloud Libraries